Coworking space is a mix-up of Shared Office and Working Cafe,
providing
more utility than traditional office models, emphasizing community work space and customer
experience.
Not only startups or freelancers are aware of the convenience of this model, but even large
corporations
are learning and keeping up with trends.
However, the financial benefits of choosing a coworking space are limited to groups of
less
than 15 people. The operation and maintenance of a traditional office is equal or more
economical
than paying for 15 seats in a coworking space. What are the reasons that have forced
executives
to move into "coworking house"?
When the giants catch up with trend
Throughout the community, big companies and foreign enterprises have recognized that
coworking space is a great place to
approach startups and SME, narrowing the gap, quickly turn them their customers.
According to a Deskmag report published in 2017, 71% of members met and successfully
collaborated
with each other through small business, large projects or recruiting personnel in coworking
spaces.
"Startups and enterprises are developing very differently from large corporations, and we
believe
that if it's a market you want to exploit, you have to be there," said Patrick Imbach, head
of
KPMG Tech Growth.
In addition, with the molded design and lack of vigor of the traditional office model,
corporate
executives fear employees will fall into the "creative in closed box" state. Therefore, the
CBRE
Vietnam has moved its HCMC office to the Regus coworking space in order to renovate the
working
environment and increase the employee working efficiency.
"We value creativity and innovation, but we cannot do that when our employees sit eight
hours
a day at the company," explains one manager. “And, to get out of this rigid box, we have to
put
our team in a whole new place, a space with inspirational design, an open environment for
creativity,
communication as well as sharing experience of the members, to maximize individual ability.
That
is coworking space”.
Big corporations also recognize working in the public space as an indirect way to
improve
the attitudes and morale of their longtime employees. Especially, Microsoft move 30% of its
employees
(mostly sales team) in New York to work at WeWork centers in 2016. Microsoft expects its
employees
to be "affected" by the youthful dynamics of the startup group, the freelancer, from which
to
arouse the spirit and working productivity.
It’s clear that community in the modern working space benefit individual. Creativity,
interactivity,
learning opportunities, networking, relationship building are 5 highlights. To exploit
properly
and use it effectively, companies will improve their position, spreading out and expanding
its
network.
However, a big enough community to exploit depends on the floor area of each coworking
site,
and the larger the scale, the greater the number of participants. According to a CBRE report
in 2017, average size of each coworking space in Asia is 857 sqm and Vietnam is only 700
sqm.
Realizing the need for this development, many coworking space providers in Vietnam have
launched
new locations with floor space of over 1,000 sqm, especially COWORK, which owns a chain of
coworking
centers with average floor area of 2,500 sqm, promising to become a great work space for
companies,
corporations as well as foreign enterprises.
COWORK centers are located in A-tier buildings and trade centers at prime locations.
Working space build in in accordance with international standards.
Working space build with modern infrastructure.
It’s clear that community in the modern working space benefit individual. Creativity,
interactivity,
learning opportunities, networking, relationship building are 5 highlights. To exploit
properly
and use it effectively, companies will improve their position, spreading out and expanding
its
network.
However, a big enough community to exploit depends on the floor area of each coworking
site,
and the larger the scale, the greater the number of participants. According to a CBRE report
in 2017, average size of each coworking space in Asia is 857 sqm and Vietnam is only 700
sqm.
Realizing the need for this development, many coworking space providers in Vietnam have
launched
new locations with floor space of over 1,000 sqm, especially COWORK, which owns a chain of
coworking
centers with average floor area of 2,500 sqm, promising to become a great work space for
companies,
corporations as well as foreign enterprises.
